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01 · Strategic Growth Planning

A growth strategy your leadership team builds, owns, and executes.

A plan only works if the people running the business believe it. The analysis is done between sessions, so the time your leadership team spends together goes to debating choices and committing to them.

Typical timeline About 12 weeksLed by senior leadership

When clients call

The situations behind this work.

  • The last plan is out of date, or growth has stalled
  • A leadership or ownership transition is coming
  • A new private equity owner wants a value creation plan
  • Your end markets are shifting: electrification, tariffs, reshoring
  • The board or lender is asking for a long-range plan
  • You are weighing acquisitions against organic growth

Questions this answers

What you will know at the end.

  • Where is our business really making money today, and where is it not?
  • What will our customers need from us in five years?
  • Which opportunities are worth pursuing, and which should we stop chasing?
  • What do we have to get better at, hire, or buy to win them?
  • Who owns each initiative, what will it cost, and how will we know it is working?

How it works

Phases and what each one delivers.

Typical timeline

About 12 weeks

A working session roughly every two to three weeks.

  1. 01

    Diagnose

    Leadership interviews, a team survey, and a review of financial, customer, and product performance.

    You receive: A shared fact base on where the business stands

  2. 02

    Look outward

    Market growth, customer needs, and competitor moves in your core and adjacent markets.

    You receive: An outside-in view of where your markets are going

  3. 03

    Choose

    Working sessions to weigh the options, from organic growth to acquisitions to changes in the business model.

    You receive: Agreed priorities and the case for each

  4. 04

    Commit

    Turn priorities into initiatives with owners, milestones, budget, and measures, and package the plan for the board or lender.

    You receive: The strategic plan and a one-page scorecard

What you get

Deliverables.

  • Fact base on business performance and capabilities
  • Outside-in market and competitor view
  • Agreed strategic priorities
  • Initiatives with owners, milestones, budget, and measures
  • Board-ready plan and one-page scorecard
  • Optional: quarterly progress reviews

For a new platform or portfolio company, the same process produces a value creation plan in the first 100 days, with initiatives tied to EBITDA and exit timing.

Voice of customer

Hear it from your customers, not just your team.

Most growth plans and deal theses rest on what management believes about customers. Voice of customer research tests those beliefs directly: how customers choose suppliers, how they rate you against competitors, and where they would spend more with you.

Decision factors

The criteria that drive purchases, ranked; specification requirements; how suppliers are evaluated and selected; switching costs and loyalty; and who really makes the decision.

Brand perception

First impressions, the value proposition customers actually see, and why they award business to you or to someone else.

Performance and capabilities

How you score on the criteria that matter most, which capabilities customers value, gaps in your offering, and the quality of account management.

Market and opportunity

Customers' own outlook and demand for your products, how well you adapt to change, and specific ways to grow the business with each account.

Competitive position

How customers compare you with your top competitors, what competitors' value propositions are, and gaps no one in the market fills today.

Depth

Interviews

One-on-one conversations with customers, former customers, and prospects. Smaller samples, rich detail on motivations and experience.

Breadth

Surveys

Structured questionnaires for statistical confidence across segments, from dozens of accounts to more than 20,000 respondents.

Where it fits

Built into strategic planning, market research, organic growth, and commercial due diligence, where it becomes customer due diligence on the target.

See voice of customer work →

Example engagements

Related work.

Representative engagements led by Stradaro's leadership in prior roles.

Strategic planning

Five-year plan with an executive team

Facilitated a multi-session strategic plan informed by leadership and staff surveys, from values and organizational health to target markets and initiatives.

Stronger sales pipeline and lower turnover.

Corporate strategy

Electrification strategy for an automotive supplier

Directed market analysis, adoption forecasts, content-per-vehicle modeling, and a supplier screen for a global Tier 1 supplier.

Corporate product strategy for the executive team.