Organic growth
US expansion for a foreign-owned supplier
Developed a sales growth strategy and customer gap analysis to win more business with US automakers.
Account-level plan for US growth.
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03 · Organic Growth Strategy
Where to grow, and how your sales team will win it.
Growth plans often stop at a list of attractive markets. This work goes down to the accounts: which customers to pursue, what to offer them, and what the sales team needs to close.
Typical timeline 5 to 6 weeksLed by senior leadership
When clients call
The situations behind this work.
- Revenue depends on a few customers or one industry
- A major program or account was lost and needs replacing
- The sales team is busy but win rates are falling
- You are entering a new channel or region
- A PE owner has set a top-line growth target
Questions this answers
What you will know at the end.
- Which customers, products, and channels actually drive our profit?
- Where is the most headroom with existing and new customers?
- Is our sales team set up, staffed, and measured to grow?
- What is the plan, account by account, for the next 12 to 24 months?
How it works
Phases and what each one delivers.
Typical timeline
5 to 6 weeks
Support for putting the plan to work can continue afterward.
- 01
Revenue diagnostic
Break revenue and margin down by customer, product, channel, and region to see what is working.
You receive: Where growth and profit come from today
- 02
Opportunity map
Rank growth openings with current and new customers by size, margin, fit, and effort.
You receive: Ranked list of growth opportunities
- 03
Sales team review
Roles, coverage, pipeline, win rates, and tools, compared with what the growth plan requires.
You receive: Gaps and recommended changes
- 04
Growth plan
Account plans, outreach approach, and a simple scorecard to track progress.
You receive: Account-level plan and tracker
What you get
Deliverables.
- Revenue and margin breakdown
- Ranked growth opportunities
- Sales team recommendations
- Account plans for priority targets
- Growth scorecard
Turns the top-line assumptions in an investment thesis into a commercial plan the portfolio company can run during the hold.
Gives the leadership team a clear picture of which customers and channels to chase, and what the sales team needs to get there.
Voice of customer
Hear it from your customers, not just your team.
Most growth plans and deal theses rest on what management believes about customers. Voice of customer research tests those beliefs directly: how customers choose suppliers, how they rate you against competitors, and where they would spend more with you.
Decision factors
The criteria that drive purchases, ranked; specification requirements; how suppliers are evaluated and selected; switching costs and loyalty; and who really makes the decision.
Brand perception
First impressions, the value proposition customers actually see, and why they award business to you or to someone else.
Performance and capabilities
How you score on the criteria that matter most, which capabilities customers value, gaps in your offering, and the quality of account management.
Market and opportunity
Customers' own outlook and demand for your products, how well you adapt to change, and specific ways to grow the business with each account.
Competitive position
How customers compare you with your top competitors, what competitors' value propositions are, and gaps no one in the market fills today.
Depth
Interviews
One-on-one conversations with customers, former customers, and prospects. Smaller samples, rich detail on motivations and experience.
Breadth
Surveys
Structured questionnaires for statistical confidence across segments, from dozens of accounts to more than 20,000 respondents.
Where it fits
Built into strategic planning, market research, organic growth, and commercial due diligence, where it becomes customer due diligence on the target.
Example engagements
Related work.
Representative engagements led by Stradaro's leadership in prior roles.
Program loss recovery
Replacing a lost program
Quantified the revenue and EBITDA impact of a lost program, gathered customer feedback, and identified replacement business.
The client relationship was won back.
Voice of customer
20,000+ customer survey
Directed a large voice-of-customer study on product use, purchase criteria, and feature priorities for a vehicle manufacturer.
Input to product development and marketing.
Stradaro
Strategy · Market Research · M&A Advisory
Senior leadership is on every engagement, from kickoff to final readout. You will hear back within one business day.
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