About Stradaro
Senior-level strategy work, without the overhead of a large firm.
Stradaro gives growing companies and the investors who back them direct access to the kind of strategy work large firms reserve for their biggest clients: growth strategy, market research, M&A, and commercial due diligence, led by senior leadership from start to finish.

Leadership
15+ years in professional services.
Dan Lee, Stradaro's Founder and CEO, has more than 15 years in professional services, including a decade in strategy and management consulting at a national accounting and advisory firm, where he rose from Senior Consultant to Principal. He led engagements in strategic planning, market research, M&A targeting, commercial due diligence, and financial modeling, and advised more than 65 clients.
Those clients ranged from family-owned manufacturers and private equity groups to Tier 1 automotive suppliers, EV startups, and US subsidiaries of Japanese multinationals. Dan served as commercial advisor on US Department of Energy loan applications that resulted in more than $3.5 billion in conditional commitments, and helped companies navigate federal and state funding programs.
CPA training shapes every Stradaro engagement: the market story and the financial model have to agree.
The name comes from strada, Italian for "road," a nod to the founder's family roots in Italy and to what strategy really is: choosing the road ahead and committing to it.
Select engagements
- Commercial due diligence on 10+ buy-side and sell-side transactions
- M&A targeting: screens of several hundred companies narrowed to ranked short lists
- Corporate and electrification strategy for automotive suppliers
- Business cases for multibillion-dollar manufacturing investments
- Facilitated five-year strategic plans with executive teams
- Voice-of-customer studies, including one of 20,000+ customers
Speaking engagements
- Society of Automotive Analysts Annual Outlook: the state of autonomous vehicles
- KC SmartPort Annual Industry Briefing: automotive industry trends
- NAATBatt International: funding strategies for the battery value chain
- Plastics in Motion: how disruption in automotive is changing the plastics market
- 100+ client, conference, and webinar presentations
How we work
Seven values guide every engagement: intellectual curiosity, grit, honesty and integrity, transparency, a data-driven approach, creativity, and an obsession with client outcomes.
Credentials
- B.A. and M.S. in Accounting, Michigan State University
- Member: Society of Automotive Analysts, MEMA, NAATBatt International, Association for Corporate Growth
- Based in Metro Detroit
Let's talk about the decision in front of you.
Metro Detroit · Serving clients nationwide. You will hear back within one business day.