Commercial due diligence
Private equity buyout in commercial vehicles
Led commercial due diligence on a middle-market component supplier: market, competitors, customer interviews, forecast validation, and organization.
The acquisition closed.
Strategy, market research, and deal support
Clear answers on where to grow, what to buy, and how to win.
Senior-level strategy, market research, and deal support for companies and the investors who back them, typically $20M to $10B+ in revenue. Every engagement is led by senior leadership.
15+ years
in professional services, including strategy and management consulting
65+
clients advised
13
industries, with experience in over 50 engagements
10+
buy-side and sell-side transactions supported
Who we work with
Two kinds of clients, one way of working.
Investors and owners ask different questions about the same companies. The analysis underneath is the same.
Private equity and investors
From sector thesis to exit.
Add-on targeting, commercial due diligence on your timeline, value creation plans, and sell-side market studies for industrial deals.
Services by deal stage →Owners and corporate leadership teams
Grow, diversify, acquire, invest.
Strategic plans your team owns, market research for new end markets, acquisition searches, and business cases your board and bank will approve.
Industries and business questions →Services
Six services, scoped to the decision you need to make.
Each one has defined phases, named deliverables, and a typical timeline. Use one, or combine them; the work from one carries into the next.
01
Strategic Growth Planning
A leadership-owned plan with goals, owners, and milestones, built in facilitated working sessions.
02
Market Research & Analysis
Defensible market sizing and insight for niche, data-sparse industrial and B2B markets.
03
Organic Growth Strategy
Which customers and channels to grow, and what your sales team needs to win them.
04
M&A Targeting & Execution
From acquisition thesis to a scored list of companies and a plan for approaching owners.
05
Commercial Due Diligence
An independent read on a target's market, customers, competition, and forecast, on your deal timeline.
06
Business Case & Financial Modeling
Board-, lender-, and investor-ready business cases backed by integrated three-statement models.
Voice of customer
Hear it from your customers, not just your team.
Most growth plans and deal theses rest on what management believes about customers. Voice of customer research tests those beliefs directly: how customers choose suppliers, how they rate you against competitors, and where they would spend more with you.
Decision factors
The criteria that drive purchases, ranked; specification requirements; how suppliers are evaluated and selected; switching costs and loyalty; and who really makes the decision.
Brand perception
First impressions, the value proposition customers actually see, and why they award business to you or to someone else.
Performance and capabilities
How you score on the criteria that matter most, which capabilities customers value, gaps in your offering, and the quality of account management.
Market and opportunity
Customers' own outlook and demand for your products, how well you adapt to change, and specific ways to grow the business with each account.
Competitive position
How customers compare you with your top competitors, what competitors' value propositions are, and gaps no one in the market fills today.
Depth
Interviews
One-on-one conversations with customers, former customers, and prospects. Smaller samples, rich detail on motivations and experience.
Breadth
Surveys
Structured questionnaires for statistical confidence across segments, from dozens of accounts to more than 20,000 respondents.
Where it fits
Built into strategic planning, market research, organic growth, and commercial due diligence, where it becomes customer due diligence on the target.
Selected work
Decisions we have helped clients make.
Representative engagements led by Stradaro's leadership in prior roles.
M&A targeting
Hundreds of companies screened to a short list
Built acquisition strategies for industrial and services companies: screened several hundred potential targets and ranked the best fits against management's criteria.
Introductions made to priority targets.
Government funding
$3.5B+ in federal loan commitments
Served as commercial advisor on US Department of Energy loan applications and guided companies through federal and state funding programs in battery and energy markets.
Conditional commitments totaling more than $3.5B.
How an engagement works
Scoped to the decision. Done when you can make it.
Step 1
Intro call
Thirty minutes to frame the decision, your timing, and what a useful answer looks like.
Step 2
Scope and proposal
A short proposal with phases, deliverables, timeline, and a fixed fee.
Step 3
The work
Market data, interviews, and models, with working sessions at each phase.
Step 4
The decision
A clear recommendation your board, lender, or investment committee can act on.
About
Senior-level work without large-firm overhead.
Stradaro is led by Founder and CEO Dan Lee, who brings more than 15 years in professional services, including a decade in strategy and management consulting at a national accounting and advisory firm, where he rose to Principal. He has advised more than 65 clients, from family-owned manufacturers and private equity groups to Tier 1 automotive suppliers and Japanese multinationals.
Stradaro gives growing companies and investors that same senior-level work without the overhead of a large firm.
Free tool
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Metro Detroit · Serving clients nationwide. You will hear back within one business day.